Lead Generation & Qualification Quiz Ideas

Lead Generation quiz ideas

Use these as starting points. Swap in your offer, audience, and result page to make each idea yours.

1. 1

   Are you ready for [offer]?

   Score budget, timeline, and urgency. Route “ready now” leads to calendar booking.

   Best for: Coaches, consultants, and high-ticket offers

2. 2

   Get your custom growth plan

   Collect goals and constraints, then gate a personalized plan behind an email capture.

   Best for: Agencies and B2B service businesses

3. 3

   Which service package fits you?

   Recommend a package tier and capture contact details to continue the conversation.

   Best for: Agencies and freelancers

4. 4

   Demo qualification quiz

   Ask about team size, stack, and use case before unlocking a product demo.

   Best for: SaaS and software companies

5. 5

   Free audit scorecard

   Score their current setup and offer a free audit call to leads above a threshold.

   Best for: Marketing and ops consultants

6. 6

   Workshop waitlist qualifier

   Qualify interest and experience level before adding people to a limited workshop list.

   Best for: Course creators and educators

7. 7

   Buyer persona matcher

   Identify persona, then deliver persona-specific lead magnets and nurture tracks.

   Best for: Multi-audience brands

8. 8

   Pricing fit checker

   Soft-qualify budget range and recommend the right plan or sales-assisted path.

   Best for: SaaS with self-serve and sales-assisted tiers

9. 9

   Local service estimator

   Estimate project scope and cost range, then capture contact info for a quote.

   Best for: Home services and local businesses

10. 10

    Partnership fit quiz

    Qualify affiliates, agencies, or channel partners before inviting them to apply.

    Best for: Partner and affiliate programs